Mike Turpin

In the construction industry we see and hear about BIM everywhere. Technology is progressing, models are being issued on more projects and the terminology, processes and standards are becoming more widely adopted across the industry. We’ve reached the Architect’s who are producing models with embedded data and using the benefits of the visuals from the model for stakeholder engagement. We’ve reached the Engineer’s who are linking their data and analysis into a model based workflow to gain additional efficiencies. We’ve reached the Contractor’s who are using information from designers to reduce clashes and other problems on site alongside 4D modelling and capturing as built data in a digital way. HOWEVER We still haven’t reached the wider audience we need to in order to really make a difference! This presentation will discuss some of the reasons why we believe BIM is still seen as a construction industry transformation rather than a wider digital revolution. The case for BIM as we know is much bigger than this but we need to prove and show real demonstrable value to a wider range of stakeholders to achieve this change. BIM is not about models, standards and acronyms it’s about people, lots and lots and lots of people. BIM needs to win the hearts and minds of these people and to do that we as an industry need to change the way in which we tell our story. BIM needs to be less ‘what’ and more ‘why’, giving people the reasons they need to incorporate BIM into business as usual.