Sasha Reed says information management is the growing challenge facing our industry
After attending BIM Show Live back in 2012 as a delegate, Sasha Reed, VP of Industry Advocacy at Bluebeam Inc. returns to the 2019 show as a celebrated BIM-leader and will give a seminar on Day 1, at 15:45: Partnering to define construction data standards; how tech and construction are coming together to define data standards.
Here Sasha explains her interest in BIM and where it all started.
What is your current role?
My role is to engage with industry leaders to influence standards and drive awareness of the ways in which our technology is improving the business of design and construction.
What does BIM mean to you and how do you use/implement digital construction methodology on your projects?
As a technology provider serving the design and building industry, we see BIM as a means for transforming how projects get delivered. We design our technology to enable digital construction at every facet of the business without over complicating the process.
When did you first start working with BIM?
In 2012 I attended my first BIM Show Live and began learning how industry was implementing BIM. My goal was to find ways to expand the definition of Information Modelling to include other digital delivery methods, democratizing information beyond design into construction.
Why should BIM Show Live visitors attend your talk?
To learn how contractors across the globe are leveraging digital construction to evolve business practices and define new best practices based on emerging technology.
What technologies in the AEC industry currently impress you the most?
I’m biased here…obviously. But stepping back from the specific tech, I’m most impressed with the industry shift in the last 5 years from viewing “how” work gets done as Intellectual Property, to openly sharing what’s working and what’s not to move us all forward, faster.
What do you think will be the next big thing in BIM and digital construction?
Information management is the growing challenge facing our industry. In our near future I see the systems and platforms we use to create, share and collaborate on project information doing more of the heavy lifting. They will automate repetitive tasks, sort, filter and report on information in ways that dramatically improves the decision-making processes.